Corporate philosophyEN

Corporate Philosophy


corporate philosophy modesty

Without allowing temporary successes to go to our heads, we shall always heed in our inexperience and improve ourselves and earnestly maintain a spirit of growth.

corporate philosophy Appreciation

By appreciating all stakeholders, which include our customers, employees and affiliated companies, we shall contribute to people and society through the creation of superior products and services.

corporate philosophy Conviction

With a firm conviction of a future vision, we shall remain strong-willed so that we can overcome any challenges or obstacles in order to achieve our vision.

corporate philosophy Passion

By igniting the “kaizen spirit” (the spirit of continuous improvement) passed down through TOYOTA’s unbroken lineage, we shall continue taking on challenges with passion, upon giving everyone a chance with every job in the company.